#LetsTalk - Branding African StartUps [Part 2]

Meet Mike Zeidlhack, Business Teaching Fellow & Raquel Wilson, Communications Fellow at MEST Africa. During our tour to Ghana, we discussed with these entrepreneurial thought leaders on the issues surrounding branding African startups and the distinction between branding a company or the product.

Mike Zeidlhack is a trainer of entrepreneurs and mentor to pre-seed businesses. Prior to joining MEST, Mike worked in Accenture’s Strategy consulting group building cross-industry experience including retail, tech, sustainability, media, power, and telecom.
Raquel Wilson helps extraordinary thinkers and innovators tell compelling stories, grow strong communities, and build sustainable brands. A β€œMake it happen” girl, dot connector and habitual overachiever – since preschool.

If you listened to today's episode, we love to hear your feedback, comments or questions.  Follow/Like Isoko Afrika on Facebook, Instagram & Twitter and leave us a comment. You can also recommend your favourite African brands & personalities to founder@isokoafrica.com. Find out more about Raquel and Mike on www.isokoafrica.com.


Tope Hassan, the multi-lingual Global African entrepreneur,  is the Founder of ISOKO AFRICA. She is an African Tourist, a Praticing Yoga Teacher, Advocate for African Brands and Public Speaker. She produces a weekly podcast on Midas Radio, iTunes Podcasts and Podcast for Android. She is dedicated to adding value to Afrca through her organisation, ISOKO Africa by exporting African brands to the global marketplace gaining them recognition and increased sales.

Tope specializes in Compliance & Public Relations to create multi-dimensional business systems where start-ups and multi-national companies can operate fairly in a corrupt free environment and standardized economy. You can follow her daily updates on her handle, @OfficialTopaz on Instagram, Twitter and Facebook.